Take the Test! See below a list of the frequent situations that indicate either the presence of hinge factors in your business or unexploited potential. This list is by far not exhaustive but is an invitation to think about your own business without complacency.

Do you recognize some of the symptoms listed below? Can you think of others you might be observing in your company? Don't you think that an external partner, with the right experience and approach could help you?

The list below is by far not comprehensive, it is just a way to get you thinking about how inter-related business issues can be.

Management, Multicultural

You are frustrated with performance of Country X, You feel that the local team is frustrated with you.

Your global or regional Headquarters are based in Country X,  and in the countries, it is fashionable to complain about them (and there is a high probability that the reverse is true as well).

Branding, Marketing, Communications

Your web site, your marketing collateral, your blogs use the same wording and topics as your competitors.

Your competitors are mentioned or quoted in articles highly relevant to your target audience far more than your own company. Their Executives and experts are invited to speak in major conferences more frequently than your own people.

Client relationship, Global Accounts

You don’t have a clear view of what your clients think about your company compared to its competitors. 

There are big names in your client list, with many global companies, but most of them are a client in one or two countries only.

Developing the business with selected A-brand companies is leaved to the passion and interest of a single individual.

Collaboration, Team dynamic

All members of your marketing and communication team cannot describe the key objectives and challenges of the sales team.

You have a brilliant team of youngsters focused on Web 2.0 or other innovative areas but they work in isolation.

Performance management

Country A does know how Countries B, C and D are performing and differences are not openly discussed with learning and sharing of best practice in mind.

You are a service company and you don’t know the profitability of each individual client.

Prices for the same goods or service strongly vary from one market to the other but you don’t have a clear explanation of why and are often embarrassed in front of prospects or clients.