Marketing is my first passion in business. In our complex, ambiguous, and fast changing world, Marketing covers everything that establishes and maintains a dialog between a company and its business ecosytem. This definition includes, among many other things, helping define the offering, and paving the road to sales. 

Good B2B or B2C Marketing is first built upon a deep knowledge of the customer and of why they buy. My broad and deep expertise covers the strategic and operational aspects of Marketing, Branding and Communications, the building of strong marketing operations, and the development of synergies  with R&D and sales.

See below a more detailed view on my experience or look at some of my preferred achievements

Marketing

• Market analysis and market research, strategic marketing
• Product and service offering definition
• Industry marketing (influencing a business ecosystem)
• Collateral and web site development
• Demand generation programmes
• User groups & Advisory boards
• Cooperative marketing with partners and clients
• Advertising
• Events
• Internet marketing; web design, online campaigns, newsletters
• Branding & brand management
• Marketing focused on strategic accounts
• Synergies between communications, marketing, and sales

Communications, Public Relations

• Messaging development
• Issue management, Influencers, Advocacy
• Executive communications
• Internal communications
• Employer branding
• Media, Analyst, and Investor relations
• Global M&A communications
• Speaches
• Building international integrated teams
• Social media; blogs, communities