Our global approach to issues is based on a holistic approach to business issues combined with in-depth expertise in the following areas; 

• Branding, Marketing, Communications
• International sales, Global Accounts
• Delivery and Client management
• Collaboration and Team dynamic
• Performance management

See below some examples of complex assignments that required a global approach combined with a sharp specialist knowledge. In order to see more examples in specific areas, click on items in the menu on the left.

Holistic approach to develop the Global Account business.  In order to help a service company better leverage global clients, we further developped their Client Segmentation and Global Account Management practice. New activities and tools covered the acquisition and development of clients, team training on client relationship and on virtual team collaboration, client intelligence and consulting, knowledge sharing, pricing and profitability tools. This program had a huge impact. Revenue grew 15% year on year, profitability improved by 5 points, and client satisfaction jumped from 75% to 92%. The most powerful, beneficial and long lasting change factor was a better acceptance of cultural differences and a spectacular development of team dynamic and collaboration. 

Re-positioning in a new market and improvement of the collaboration between the Headquarters and the regions. We helped reposition a global software company with new key messages and stories, new web presence, and a global PR program that tripled media coverage in a year – Simultaneously, we re-organised marketing and communication at country level and developed collaboration putting an end to the endemic conflict between the centre and the periphery.

Integrated competitive program based on cross-functions collaboration. For the German subsidiary of a multinational company, we elaborated a comprehensive plan to strengthen the positioning against the key competitors. We pulled together a cross-functional team with representatives from sales, pre-sales, marketing, PR, advertising. Combining research with the participant’s knowledge, we analyzed the business ecosystem, crafted new messages and specific stories and elaborated new forms of marketing deliverables including a very successful blog. The projects fundamentally changed the way marketing, communications and sales perceived each others and worked together and with their agencies.