The founder of Marketing Lighthouse has experience running companies or entities.

Typical initiatives related to General Management are;

• Implementing balanced score cards and driving the cascading process
• Articulating Vision and Values and making them come to life
• Driving and facilitating collaboration between functions
• Revitalizing marketing and sales and developing the company's image

Examples of achievements

Turn around of the French subsidiary of a global Software company (One year assignment before an acquisition).

Strengthening of a PR Agency subsidiary in Poland (Interim Management); improvement of efficiencies, refocus on marketing and sales, management of crisis situations with clients, team skills development.

A messaging workshop with board members as an eye-opener on a fundamental positioning challenge. As part of a branding program for a global supplier of highly sophisticated air-conditioning systems, we invited the executive board to work on the key messages for their company. The workshop turned into an eye-opening exercise on the challenge of balancing the specific aspects of each division’s business with the need for a global branding and positioning.

See also examples of achievements related to very complex business situations presented at the beginning of the Areas of Expertise section.