We take a modern approach to all aspects of marketing, considering that the authentic brand identity starts within the company, and that the key role of marketing is to orchestrate the dialogue with the whole business ecosystem to drive reputation and ease revenue generation.

Typical marketing-focused actions include; 

• Making the company and brand identity come to life
• Defining Vision and Values and using them as a cohesion factor
• Analyzing the Business ecosystem and leveraging Influencers
• Defining key messages and stories for differentiation
• Profile building and demand generation progammes
• Thought Leadership and Influence programmes
• Adequate Digital marketing and web 2.0 strategy
• Developing synergies bertween marketing, communications, and sales

See below examples of achievements related to marketing and communications

Integrated competitive programme. For a global software company we created a competive programme to ensure leadership on a key industry topic and to win sales deals against the main competitor. We created a multi-functional team involving sales, pre-sales, marketing and communication. We analyzed the business ecosystem and identified key influencers. The team created strong messages based on real-life experience and substantiated with facts and clients endorsement. A broad range of marketing, communication and sales tactics was used to engage with prospects but also with influencers, including focused social media activities. The company's leadership on the target topic was clearly recognized and sales figures went beyond expectations. 

Stakeholders-focused communication plans around two acquisitions. The initial communication plan around two acquisitions was purely focused on the financial community. Working with the board of this software and services company, and involving many teams, we designed a comprehensive plan covering all internal and external audiences. Industry analysts, financial analysts, clients, and staff praised the clear and authentic communication.

Influence-building program targeting Retail executives and staff. As part of a strategic B2C branding programme for a multinational technology giant, we designed in-store activities to help and influence retailer's sales staff and created an exclusive conference to develop tighter relationship with Retail senior management. In order to achieve the goals, it was also necessary to improve the relationship and collaboration between the country teams and the regional and global headquarters.