Modern B2B marketing is not about web 2.0 or any other special trend promoted by the latest Guru. It is about connecting a company with its whole business ecosystem in a realistic and durable way. Modern marketing is not about a juxtaposition of specialist knowledge and tactics. It is about building and orchestrating a cost-efficient system that gives the company a strong reputation and eases the way to sales. There is no one fit all receipe to do this as it depends on your company's context and culture.

Our Services for B2B Marketing help you build and optimize your marketing and communication organizations and programmes, develop collaboration across functions, and build influence on your business ecosystem.

Our services take your culture and existing resources into account and contribute to the skills development of your staff. They also help integrate your selected vendors into a global marketing system. With Olivier Riviere Consulting your marketing and communications activities gain in coherency and overall impact.

Some of the potential key elements of focus are listed below (this is not an exhaustive description).

• Business ecosystem analysis and identification of influencers
• Organisation definition (marketing, comms) and resource allocation
• Client segmentation (local, regional, global)
• Creation of differentiating messages and stories
• Influence, Advocacy and Thought Leadership programmes
• Digital Marketing strategy and tactics definition and implementation
• Marketing with Clients and Partners
• Integrated campaigns
• Development of synergies across functions
• Vendor selection and integration into the marketing system
• Balanced Marketing Dashboard and metrics
• Mentoring and skills development for your staff

According to our Methodology and Principles of Engagement, we take a systemic and "business ecosystem focused" approach to yor business. We also work in total  independence towards fashion and vendors